At the simplest level with progressive decoupling, specific blocks on a page can be rendered using another technology, like a JS Framework.

With fully decoupled architecture, a single experience can have content served by a powerful CMS, products managed by a commerce platform and render the experience to the user using a JS framework.

Applications can also include connecting websites and web applications to Native iOS and Android apps, Internet of Things applications, Smart Watches and Conversational UIs like Echo and Siri.