Design elements engage the user, enhance their experience and encourage action. Generic design can be dull but ineffective attempts to make structure, design, displays and interaction more creative or complex degrade user experience.
At Synechis we strive to strike the perfect balance between conflicting objectives to create engaging, intuitive and harmonious website experiences.
Our design process is collaborative. We frequently engage with and collaborate with in house teams, marketers, content creators and users.
Creative design can improve engagement by inspiring and evoking desired emotional responses.
Designing To Guidelines
We are equally at home connecting brand to website by designing strictly to brand and design guidelines or interpreting guidelines in creative ways for online.
Structure & Architecture
Synechis are masters at structuring content and information so that website visitors can intuitively find the information they are seeking.
Applying next level thinking to design choices that encourage users to take a desired action.
Design That Works
Following best practices to craft designs that work, ensuring the fundamentals work taking a deeper dive into accessibility.
The Design Process
Discovery - Structure - Lo fi design - Hi fi design concepts - Hi fi design blueprints - Prototyping - Production - Testing - Refining.